Customers are often greeted by business banners that emblazon the day’s latest deal. Your storefront and rafters are great for repeat business, but banners in your store can’t draw in new customers.
So, many sites recommend placing the banners at busy street corners or alongside the highway to capitalize on traffic patterns. This solution offers limited benefits, however, as placement can be difficult and the wear and tear on the banners is high. Often, it takes time and effort to locate someone willing and able to display your banner at these places.
There are certainly better places for your business banners. If you want to grab your target audience’s attention, these three places are likely to deliver.
- Special Events
Depending upon your niche and who you want to target, you can take advantage of public celebrations and events. Some you may like include
- The state fair
- Sports events
- Conventions
- Trade fairs
- Beer gardens/local celebrations
For example, if you own a brewery, placing business banners at a beer garden is a golden opportunity. Similarly, if you produce equipment for chemical analysis, why wouldn’t you have a banner – and perhaps a booth – at the American Chemical Society’s annual convention?
By positioning your business banner at well-chosen events, you can reach your target audience and help them associate your business with the pleasure of attending that event.
- Sponsorships
If you sponsor a local sports team or charity, you can do more than placing your logo on their jerseys or getting recognition a corner of their website.
If you donate funds to support a community garden, for example, you can set up your business banner at the entrance to the garden. If you cheer on the local baseball team, why not place a business banner at their games? Their fans will want to support the company that supports their team!
So, if you engage in sponsorship, make sure to take advantage of the advertising potential with business banners.
- Complimentary Businesses
This one is a little less intuitive, but can have a huge impact on your earnings if executed successfully.
Let’s say that you own a travel agency. By partnering with hotels or local tourist destinations to display your banners, you can reach an audience that already has invested money in traveling. If they’ve done so once, they’re likely to do so again, so why not advertise to them directly?
Businesses that can benefit from the arrangement, either by fees or mutual advertising privileges, will be happy to work with you for successful banner placement. For example, a chocolate shop and wine store could appeal to the same demographic, or a gym and a fitness clothing brand could coordinate to great success.
Seeking out partnerships for highly relevant business banner placement is one of the best ways you can advertise!
Once you’ve decided where to place your business banners, it’s time to create them. At Gatorprints, you have three options to meet your business banner needs:
- Use a pre-designed template banner
- Drag & drop in the builder for a custom banner
- Contact our team to create a beautiful design solution
If you have any questions about business banner strategies and design, don’t hesitate to reach out. We love to be helpful!